what is SEO

What is SEO? SEO stands for “search engine optimization.” This is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid "organic" search engine results. you want people to be able to find you online in search engine optimization helps through keywords and key phrases. Despite the acronym, SEO is very much about search engines finding you online and about understanding what people are searching for online, the to answers to problems they searching for, the words and phrases they’re using, and the type of content they wish to see and consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions and services you offer. Knowing your audience is one side of the SEO. Delivering it in a way search engine crawlers can find and understand is the other Search engine basics Search engines are answer machines. They crawl and index billions of pieces of content and check thousands of factors to decide which content is most likely to answer your search. Search engines do this by discovering and indexing available content on the Internet using keywords from web pages, PDFs, images, videos, and more. This process is known as crawling and indexing, and then it matches to what's being searched for in a process called ranking. the better organic your content is the higher your ranking will be. Search results that are organic rank higher. Organic search results are the ones that are derive from effective SEO, not paid for with advertising. These used ae easy to spot - ads are clearly labeled and the remaining results cost per click. The way we search has changed, so how can we spot organic search results. Today, search engine results and pages are filled with alot of paid advertising. For example, if you search for "Pensacole Music," you’ll see music related for the city of Pensacola. It’s important to know that search engines make money from advertising. Some seach results featured on Google are organic and can are mostly influenced by SEO. many other search features that, even though they aren't paid advertising, can't typically be influenced by SEO. These features often have data acquired from proprietary data sources. So why SEO is important While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic are driven by search engines. Organic search results cover more digital real estate, appear more clicked on by searchers